Air Jordan Limited Edition: The icon of sneakers culture

Iconic, inimitable and desired all over the world. The Air Jordans are the shoes that have changed the sneaker culture, establishing themselves over the years as a trend setter in the sector. A brand appreciated by athletes and personalities from all over the world and a line of luxury sneakers that has revolutionized the concept of style and exclusivity.

The history of the brand: an announced success

Jordan is a sneaker brand recognized all over the world as a style icon and trend setter in the world of luxury sports shoes. As well as the famous creator of the line, this brand has been an unparalleled success story since the creation of its first model, the legendary AJ1, in March 1985.

At the official debut, it was immediately clear that they would be generational sneakers, a shoe with a modern style and focused on aesthetics, as well as on performance, with a high cut and with the emblematic logo clearly visible on the side. Thanks to the lively and characteristic design, meant for those who want to stand out from the crowd even opting for a casual and street style, and to an unforgettable and iconic logo, the Air Jordans immediately became the most desired sneakers of the time.

Initially, as usual, it was conceived solely as a line of signature shoes (a term that in jargon indicates a line of footwear created for a specific athlete and then extended to trade). However, the immediate global success, also generated thanks to the personality of the Chicago Bulls player, convinced Nike to make it a brand in its own right, expanding the line also to clothing and accessories aimed at sports life in general and no longer just the world of basketball. .

The revolution of the sector: The Limited Edition Sneakers

The sneaker market, intended as sports footwear intended for the commercial market, has always been full of so-called “limited editions“, exclusive and special limited edition models, often intended for athletes and prominent personalities. To observe the spread of this phenomenon among the general public, however, we must wait for the creation of the famous Air Jordan XI.
The historic 1995 model was presented during an NBA Playoff match (gaining great visibility) and produced to a lesser extent than other models proposed up to that time.

The result was explosive, a shoe until now intended solely for sporting activity, even for a particular sport, became a fashion icon with unprecedented exclusivity, desired by all American celebrities and young prominent personalities. Today, the Air Jordan Limited Editions are at the center of numerous collaborative projects with artists, designers and major fashion brands, so recognized and appreciated, that they can also be worn on formal and institutional occasions (the granddaughter of the newly elected president Biden wore them during the inauguration).

Footwear for men and women with unsurpassed aesthetics and performance, a symbol of a new luxury, more modern and street style oriented than the traditional canons of classic elegance.

Our proposals: Air Jordan Limited Edition for him and for her

In our exclusive online boutique you will find a selection of exclusive Air Jordan Limited Edition for him and for her, discover the variety of models available and search for your number! Do not miss the opportunity and buy a historic shoe from the comfort of your home, a symbol of casual luxury and the bearer of a modern and innovative style. Discover the most famous models, the most innovative proposals and renew your look from the comfort of your home on Flow Run.

Air Jordan 1 Mid Banned Edition – The model from which it all originated, is still after all these years, one of the most appreciated and desired models. In our online boutique you will find numerous stylistic and chromatic variations, from more comfortable and discreet “low” models, suitable for everyday use, up to the more colorful and imaginative versions. The re-edition of the model that made the brand famous, is revived at the half ankle with the iconic black and red color and the original logo with the winged ball.

Air Jordan 11 Space Jam Edition – This iconic model is, as anticipated, the real responsible for the diffusion of limited edition sneakers to the general public. The 2016 version, produced on the occasion of the twentieth anniversary of the release of the film Space Jam (another great success of the champion) has a shiny, strong and aggressive black color, together with the classic jumpman logo chromatically matching the details of the sole.

Air Jordan 3 Retro Laser Orange – An innovative reinterpretation of the third model of the series, an incredibly accurate sneakers in terms of materials and colors. A harmonious combination of classic elements of the original model, skilfully mixed with details and textures with a modern and revolutionary flavor. The perforated leather details and the creped inserts, combined with the orange colors of the finishes, help to create a unique, inimitable and recognizable shoe.